A good online business is one that’s easily found on Google. Why? Because around 81 percent of users do research on Google first before buying a product.

To make your business easily discoverable on Google, the first thing you need is a website. With a website, you can capture organic Google traffic through interesting content.

The good news is, you can create your own website in a short time. With the combination of WordPress and WooCommerce, you can build an online store website without any coding or programming knowledge at all.

Creating a website shouldn’t be done halfway; you need to optimize the website’s functions as much as possible so your customers feel comfortable shopping there. Here are the steps you need to take to make your website run optimally.

Improve Website Speed

Your customers are impatient people; they want everything fast. According to Google research, Indonesian internet users will leave a website that takes more than 3 seconds to load.

Try checking your website’s loading speed to see if it’s above or below 3 seconds.

If the loading speed is already less than 3 seconds, you can be a bit more relaxed. However, if your website’s loading time is still above 3 seconds, your website needs full attention to maintain its performance.

Enhance Website Security

Besides loading speed, website security is also one of the important factors for an online store website. Customers don’t want their private data to be leaked and misused by irresponsible parties.

You need to ensure that your online store website is secure for transactions. They need to be convinced that their data won’t be misused and their transactions are safe.

Prepare Backup

The same goes for managing a website. You must prepare an umbrella before it rains. The umbrella in this context is backup, while the rain refers to things like theme update errors, getting hacked, or being attacked by malware.

So when these unwanted things happen, you already have website data backup. This way, the website can continue to run normally, and most importantly, your customers won’t be disturbed when shopping at your online store.

You can activate automatic backup plugins, and some hosting services even provide automatic features.

Make Website Mobile Friendly

Currently, online store websites will find it difficult to win competition if they’re not mobile-friendly, as most Indonesian internet users access the internet through mobile devices.

According to Google research in 2018, 93 percent of Indonesian internet users access through smartphones.

So making a website mobile-friendly is no longer optional, but a necessity. Make sure your customers can access your website both on desktop and mobile devices.