Having an online presence is essential. In today’s digital world, where industries and information move fast, there’s no reason not to be part of it. Social media allows you to share updates, stay in touch with friends, or simply express yourself.

On a broader scale, the internet is changing how we live. For example, looking up a product now only requires typing a few keywords into a search engine. You’ve likely done it yourself—searching for a product or service just to get more information. You’re not alone; millions do the same every day.

In Indonesia, interactions between sellers and buyers often happen on social media like Facebook and Twitter, or through messaging apps like WhatsApp and Telegram. Many have found success there, building businesses purely on social media accounts. However, this alone isn’t enough to truly stand out online.

The Power of Keywords

Did you know that a single keyword can bring in tens of thousands of visitors every month? Below is an example of the search volume for “how to create a database” from Google Keyword Planner.

Look at that—about ten thousand searches per month for just one keyword. Imagine if you targeted a hundred or even a thousand keywords related to your product or service. Your potential to reach new visitors would explode!

While search features exist on social platforms and e-commerce sites, their reach is limited. Nothing compares to the massive potential of search engines like Google, which processes about 3.5 billion searches every single day.

Why would you want to miss out on that opportunity?

This is why you need a website: it’s your ticket to ranking on Google.

Read Also: The Actual Cost of Website Creation Services

By incorporating relevant keywords into your content—like “Website Services in Mataram”—you make it much easier for potential customers to find you.

Control and Ownership

With a website, you have complete creative freedom. You can build a gallery, an online store, a company profile, or anything else you desire.

• 24/7 Availability: Your website works non-stop, like a store that’s always open.
• Total Customization: Unlike social media, you own and control every piece of text, image, and design.

Think of your website as the backbone of your online success, with social media serving as the marketing channels that drive traffic to it.

What is Web Hosting?

Web hosting is the service that stores your website’s data so it can be accessed by anyone on the internet. A website and its hosting are inseparable; you cannot have one without the other. You also need a Domain Name, which is your website’s address (e.g., yourname.com).

Analogy: Hosting vs. Domain

1. Hosting: Think of hosting as an apartment you rent. Different apartments have different sizes, just as different hosting plans offer different storage spaces (e.g., 1GB vs. Unlimited).
2. Domain: The domain is your apartment’s address. Computers use IP addresses (like 74.125.200.102), which are hard to remember. Domains make it simple for people to find you.

Read Also: Website Services in Lombok, Mataram NTB

Shared Hosting

Shared hosting is the most common and affordable type of hosting. As the name suggests, you share a single server with multiple other users.

Pros:

• Affordable price.
• Easy to upgrade as your website grows.
• Server maintenance is handled by the provider.

Cons:

• Potentially slower loading times compared to dedicated servers (though this can be mitigated using tools like CloudFlare).

Designing your online future starts with understanding these basics. Happy building!